NEO Prime (formally called NEO Cricket) is a channel dedicated to sports entertainment. Launched as NEO Cricket on April 2, 2008 this channel was dedicated to cricket. It is a part of Nimbus Communications Limited and is headquartered in Mumbai, India and broadcasts to 30 countries. Nimbus has the exclusive broadcast rights for all International cricket played in Bangladesh and New Zealand. This channel also broadcast Asia Cup cricket. In 2008 NEO Cricket did broadcast a minimum of 6 International cricket series including 4 featuring India, adding up to nearly 200 days of live cricket.
This channel airs 3 daily shows such as Dial C for Cricket, Sportszone and Encounter. It also hosts shows like Balebaaz, Baat Aur Bowl, Jaya He, The Great Indian Run Chase, Tour Diary and a few more. One reason behind Neo Cricket's success could be the fact that India has the highest number of cricket viewers compared to any other country. Mostly people watch the events live on their television sets.
NEO Cricket was to rebrand as NEO Prime starting from June 3, 2012. This decision was taken due to increasing contract of sports taken by Nimbus Communications Limited. This will allow more sports to be broadcast on this channel other than Cricket.Neo Cricket live is an exclusive addition to sports world. Channel is mainly based and operated in India , Neo channel Live online started his transmission in 2008. Neo Cricket puts himself on top sports channels rank in limited time in comparison to Ten sports and Star Cricket. Neo cricket has been witnessed as main distributor of cricket in subcontinent with major views in India. Neo cricket excellence in attracting audience lies in cricket legendary commentary team which mainly revolves around Aamir Sohail Mark Nicoles and Azher Ali, Micheal Holding.
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